Red Coil: Chinese New Year 2025

Red Coil is a contemporary celebration of Chinese New Year 2025, a bold reimagining of tradition through the lens of modern design, movement, and symbolism. Drawing inspiration from the coiled energy of the Year of the Snake, Red Coil represents power, renewal, and cultural continuity in motion. With its striking visual identity and immersive experiences, it invites audiences to engage with heritage in a way that feels electric, elevated, and unapologetically fresh.